Sightific LLC ("Sightific," "we," "us") operates a first-party consumer panel and programmatic media programs. This Privacy Policy describes how we collect, use, disclose, and protect personal information.
Information we collect
When you join our panel or interact with our site, we may collect:
- Identity and contact data (name, email address, postal code)
- Demographic and profile attributes you provide or that we derive for segmentation
- Consent records, including timestamp, consent version, and consent text hash
- Technical data (browser type, IP address hashed for security and audit purposes)
How we use information
We use personal information to:
- Deliver requested resources, such as career guides and panel communications
- Segment audiences for targeted marketing and programmatic ad delivery
- Match panelists with personalized partner offers from vetted corporate media partners
- Maintain compliance logs, honor opt-out requests, and respond to data subject inquiries
- Improve panel operations, security, and campaign performance measurement
Legal bases and consent
Where required by law, including the Texas Data Privacy and Security Act (TDPSA), we obtain affirmative opt-in consent before processing personal data for targeted advertising and partner offers. Consent language is versioned and stored with a timestamp at the time of sign-up.
Sharing with partners
We do not sell raw personal data files. We may share hashed or segmented audience identifiers with advertising platforms and corporate media partners solely to deliver consented marketing programs. Partners are contractually required to use data only for authorized purposes.
Retention
We retain panel and consent records for as long as necessary to operate our programs, comply with legal obligations, resolve disputes, and enforce agreements. Opt-out requests are honored within the timelines required by applicable law.
Your rights
Depending on your state of residence, you may have the right to:
- Access, correct, or delete your personal information
- Opt out of targeted advertising and sale or sharing of personal data
- Obtain a portable copy of certain information
- Appeal a denied request where applicable
To exercise these rights, use our Do Not Sell or Share page or email partners@sightific.com.
Security
We implement administrative, technical, and organizational measures designed to protect personal information, including access controls, encryption in transit, and immutable consent logging.
Children
Our services are not directed to individuals under 18. We do not knowingly collect data from minors.
Changes
We may update this policy from time to time. Material changes will be posted on this page with an updated effective date.
Contact
Sightific LLC
Email: partners@sightific.com
Web: https://sightific.com